We were born from a frustration:
Brilliant companies don’t maximise creative & marketing partnerships.
Our journey is rooted in years of first-hand experience, revealing a persistent gap: brands and agencies often struggle to forge long-term, effective, and transparent relationships.
Marketing transformation doesn’t come from hiring an agency (or an agency targeting a brand). It requires deep-rooted experience, analysis and transformation to understand the problem you’re trying to solve.
At Fortify, we offer a consultative approach to help brands understand their need for an agency partner, review your internal structure and operating model to get to that solution.
We are uniquely positioned to provide marketers with the specialised knowledge and services needed to create and manage successful multi-national agency partnerships.
As an industry leader, we boast unmatched experience, with consultants on the ground and market insights in key regions worldwide. Our goal is to offer unbiased advice, fostering stronger and more productive collaborations between marketers and their agencies.
With over 15 years of experience leading hundreds of pitches and delivering multiple millions in new business revenue, we are here to help you define and maximise your value in any way that works for you.
Fortify does not enforce a particular way of working or commercial model that suits us - we work with you to define that at the beginning of our partnership.
Our process starts by understanding your challenges and what you’re doing well (and not so well) to identify quickly what changes are required to help you start winning.
But that process doesn't require weeks of immersion and endless workshops to tell you what you already know - we will use our knowledge and framework to get under the skin of your business and work in collaboration to tell you the changes you need to make within 2 weeks from our initial engagement.
After that, our engagement is up to you - we can support you with pitch management, agency consultancy, smarter working models, in-housing, reviewing your in-house capabilities, procurement or transformation consultancy.
What it means to Fortify
Provide (a place) with defensive works as protection against attack.
Meet our Founder
Chris Shadrick
Founder
Chris has spent his entire career working in creative and digital agencies in a senior strategy and new business role. He has led hundreds of pitches winning significant opportunities with global brands such as Unilever, Avis, Heineken, Tesco, Victorinox, NHS, Accor Hotels, UBS, The Carbon Trust, Valeo Foods Group and Mercedes-F1.
Most recently, Chris was Managing Director and Chief Growth Officer for a global digital creative agency who spent the last two years establishing a global partnership with Unilever across their brand portfolio, helping them to embrace creative technology and Gen AI to reimagine the content production process by partnering with Epic Games’ Unreal Engine and NVIDIA’s Omniverse technology to deliver digital twins, assets and content cheaper and at scale compared to the traditional shoot.
If you choose to partner with Fortify, you’ll work closely with Chris, your dedicated partner and quickly identify how you can get Fortified.
SUSTAINABILITY
SUSTAINABILITY
Sustainability must be at the core of what we all do to ensure we emphasise people and the planet and make the right decisions to secure our future.
That’s why at Fortify, we have committed to invest 20% of our annual profits into sustainable charities and organisations that give us the best chance of a future. We will publish our annual sustainability report at the end of each year.