What it means to ‘Get Fortified’
Fortify has been created to help agencies and creative companies define and protect their value from the competition.
“Provide (a place) with defensive works as protection against attack.”
After spending 15 years working in the advertising and digital industry, I started Fortify, getting frustrated with how agencies don’t focus on defining and communicating their value.
Why?
Because agencies are obviously busy delivering for their existing clients, they spend 80% of their time worrying about where the next brief or lead will come from.
The truth is that new business is the lifeblood of every agency because after winning a client, your internal client service team should be focused on establishing a long-term partnership. Retaining business is more cost-effective than winning new business, but sometimes, things are out of your control. Winning more creates longevity.
Over the last 15 years, I’ve learned that traditional methods of networking, attending events, and waiting on referrals are becoming more limited and unsustainable. Funnily enough, agencies need to advertise—the one thing they do well for their clients.
“The cobbler always wears the worst shoes”
We’ve not created another consultancy that promises hundreds of monthly leads through LinkedIn because we all know that’s b*llshit.
Fortify customises a bespoke approach for each client we partner with that identifies your current challenges and, within just one week, implements the opportunities to overcome them and take it to market. This focuses on:
Value proposition development - your ‘why’
GTM messaging
Outbound strategy - intent targeting, paid media and market connections
Lead qualification
Futureproofing your agency through emerging technology and practical application of Gen AI
A rounded approach to both consultancy and hands-on support
Unlike other growth consultancies, we build a model around you and don’t enforce a particular commercial approach that benefits us - we’re independent, and that means we build for you and for the long term.
So, isn’t it time to Get Fortified?
